We support the biathlon family with curated products, innovative design, and knowledge service.

Our Purpose
We invite you to read more about our mission, vision, and values that guide our brand.
Learn more about our mission.
Curated Products
Finding what you need should be easy.
We curate our product catalogue to what we believe are best in class, best in price, and best for you.
Innovative Design
We strive to create intentional, robust, and beautiful designs that advance the sport of biathlon.
Our products are driven by athlete-informed data above all.
Knowledge Service
You deserve to be in the know.
We want to make the knowledge that informs our design as accessible as possible, to best serve you in making your choices.
We value doing it right, collaboration, and honesty.
Learn more about our values.
Doing it Right
There is a right way to do things. We think it can be as simple as that.
We live this value in our commitment to using as much Canadian manufacturing in our products, and keeping as much of our production in-house as possible.
Collaboration
We owe our success to the expertise and knowledge of the coaches and athletes that make up the biathlon family in Canada. Collaboration is our way to give back to a community that has given us so much.
We live this value through our support of Canadian National Development Centres, and provincial teams.
Honesty
Customer trust is the foundation of everything we do, and we believe that lasting relationships are built on honesty.
We live this value through our True Pricing program and the product recommendations we make to our clients. Our product lines are built around need, not hierarchy, ensuring you get the right product for your goals and not just the most expensive one.
Our vision is to be the first choice biathlon outfitter in North America.
We hope you'll join us.